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Reduce friction when using custom product fields

DonorShops has a very cool Custom Fields feature that allow you to collect additional information from your customers when they purchase a product.

Custom Fields

Only set Custom Fields to 'Required' when you really need this information.  Every 'Required' field is 'friction' that may cause a potential purchaser to stop and decide not to purchase/donate.   Use with discretion...

Setting a Custom Field to 'Not Required' allows them to fill it in if they want to OR carry on to complete their purchase immediately if they prefer.