There is a new feature in GiveCloud that allows you to generate a sitemap.xml file for search engines. Search engines like Google automatically 'crawl' most sites on the web and index them without uploading a sitemap.xml file. This sitemap.xml file is a tool that SEO (Search Engine Optimization) professionals sometimes use to help search engines make sure they find all the pages on your website. It will not necessarily increase traffic to your website, nor is it mandatory to manually submit this.
To use this feature, just click on the Sitemap menu item under the Reports section of your JPanel screen.This will open a new sitemap.xml file in a new tab in your browser which can be submitted to search engines.
Here is a link, for example, on how to submit your sitemap.xml file to Google: https://support.google.com/webmasters/answer/183669?hl